new logo

I decided to change the name to Hull Literature Festival to keep in line with the writers choice of how they see there work and not in a book form as i was going to use Hull Book Festival. Using Hull is a more identifying slant on the festival keeping in line with the majority of festivals using the Town or City in the title. Humber Mouth is recognised with locals in relation to the Humber Bridge and the river Humber "Mouth" but the idea of people typing "Humber Mouth" in a search engine to find a Hull Literature Festival has no association to what the Web site is trying to promote in its content.

Change of Name

After researching Humber Mouth and other book festivals, i realised that when you type in google "book festival hull" top of list is Humber Mouth so this got me thinking "why call it Humber Mouth?" I have also asked several people what they think Humber Mouth is about and there answers where, the Humber Bridge, River Humber and shores of the Humber. I have come to the conclusion that Humber Mouth is the wrong naming for the site and it should be simply Hull Book Festival.

All other festivals around Great Britain have there town or city in front of book festival, so if Hull City council want to be recognised in search engines and around the book festival genre then they need to change for a positive marketing outlook for usability throughout the ages...More to follow


Tag line I'm considering using is "Get Educated 2010

Reasons for this tag line is to attract a younger audiance with "education" been the key word and also the naming of the site with "book" in the title is also a key word, books and education are relevent to the younger generation and also the latter.

Contact

Events

Wire Frames

Home

Logo

Recent update has been several examples of possible logo, as of yet to be decided to go with the site.

Colour Scheme

Using a colour scheme wheel, i used all the colours used in the Humber Mouth logo (Humber Bridge) and used a three colour scheme (Triad) and narrowed out too bright and to dark and i am still deciding from Blue, gold, grey and pastal. From the screen grabs present they all have good colour contrasts and the final colour is still to be decided. This however will not only be my decision as i will be showing them to several people to get there opinion also for the final colour scheme.

Banner is high and colourful with paper under a bird to identify pages from a book
Navigation in group along top 7 links
Every link apart from home page on navigation jumps to right
Twitter link is advertised big on stage
The additional images are irrelevant to the site content
Banner advertisement at bottom of all pages for literature/story boarding software
Sponsors at footer are not linked
Text on press media page out of line/page
About us page is last on the navigation
Partners page / Links, some links are thumb nail images some company names
Book tickets page is link to ticket web site, no php form on site
Venue layout ok with Google map pin points
Festival programme php drop down menu, below drop down – images- information- portfolio’s of writers
Downloadable broacher pdf

Reflection:

The site with its colour scheme has an age group of 8-16, the fonts are so vast it is hard to enjoy taking in the content, with vast colours-fonts and advertisements to twitter you do wander what the site is about. The events page should categorised with events calendar, writer profiles and directions to make it more use friendly.

Banner shows no relevance to books apart from an arty side to it.
Nothing indicating on the stage who they are or what they are about
Flash imagery is where an introduction/tag line should be present
Navigation along top 9 links some drop down
Colour scheme gold/ cream/ black/white
Too many fonts
News letter/sign up php
Next event advert at bottom of page
Thank you notes from public take up most of stage with image
Video page has 11 short films
Wasted page with a poem and that’s it
Event schedule to download pdf
News page with sub links
Gallery laid out ok
Booking form is a link to different company
Directions are a link to multi links map
Contact is outlook no online form
Wordpress

Reflection:
Too many fonts and sizes with too much info is off putting, colour scheme is ok, Images need cropping to compensate download speed, too many links in the text. In stead of content management they big up there site with too many thank you/ compliments, a separate page should be used for this as they are all over the shop, as if you need to be reminded

Logo is pixelated
Banner part logo part flash
Flash banner between 5-6 transitional images ranging from image/ drawing/ text
Variety of colours main colour pink
Several fonts with different colours which clash
Cartoon image
Navigation left side with 10 links
Sub banner with 3 links
Downloadable broacher in PDF form + seasonal download page
Book online with contact details / link to online booking form comes under East riding Council (Link)
Mailing list – php form
Each page has a different colour scheme side banner flush with stage
Dairy / Events links to writer profile
Writers page / thumb nail profile pic – click on to profile page / back buttons
Archive back to 2007 writers list pdf format
Volunteering page / contact number
Venue locator / static map with contact details / not interactive i.e. Google map
Same tag line throughout pages / banner

Reflection:

The site is hit and miss, seems to be colours everywhere and the layout with the narrowest of boarders makes it look empty and still work to do.

Reasurch

Black and White / Colour scheme
Letter M in header / book shape / M for Manchester
Navigation left side / too much info
Navigation throughout site not uniformal / looks messy
Navigation colours dark grey to light grey
Event symbols on stage are images only / no links
5 plus different font styles on first page
Under score links / bold and thin blue colour
Festival blog
Face book Twitter and Flicker groups set up
Supported by / sponsors not linked
Footer in pink / link to writers profiles
Built by http://www.axiomtech.co.uk/
Monthly Archive for October
Festival broacher download PDF
Venue page / online Google map plus link to there site
Sign up news letter
Guest speaker has own page
Contact page / outlook
Links page long list and link goes straight to site / not pop up
About us page is at bottom of navigation
Search engine form

Reflection:

The site is has a very polka dot look and feel to it, colour scheme is wrong; navigation through out the site is a mess. Too much information and not visually appealing.