new logo

I decided to change the name to Hull Literature Festival to keep in line with the writers choice of how they see there work and not in a book form as i was going to use Hull Book Festival. Using Hull is a more identifying slant on the festival keeping in line with the majority of festivals using the Town or City in the title. Humber Mouth is recognised with locals in relation to the Humber Bridge and the river Humber "Mouth" but the idea of people typing "Humber Mouth" in a search engine to find a Hull Literature Festival has no association to what the Web site is trying to promote in its content.

Change of Name

After researching Humber Mouth and other book festivals, i realised that when you type in google "book festival hull" top of list is Humber Mouth so this got me thinking "why call it Humber Mouth?" I have also asked several people what they think Humber Mouth is about and there answers where, the Humber Bridge, River Humber and shores of the Humber. I have come to the conclusion that Humber Mouth is the wrong naming for the site and it should be simply Hull Book Festival.

All other festivals around Great Britain have there town or city in front of book festival, so if Hull City council want to be recognised in search engines and around the book festival genre then they need to change for a positive marketing outlook for usability throughout the ages...More to follow


Tag line I'm considering using is "Get Educated 2010

Reasons for this tag line is to attract a younger audiance with "education" been the key word and also the naming of the site with "book" in the title is also a key word, books and education are relevent to the younger generation and also the latter.